When someone tells you a piece you’ve written doesn’t “flow well,” it can be maddeningly unspecific. But there’s good news: it’s surprisingly easy to fix. We’ve all heard the same advice before: read your work aloud, sleep on it, always proofread, etc. That’s all good guidance, but as an editor, I prefer a more analytical approach to writing—so I’ve assembled a few concrete tips to tighten your prose, improve your overall flow, and produce clear, easy-to-read copy. After you’ve written a first draft, follow these steps:
1. Reduce “to be” verbs.
If a piece of copy feels wordy, weighed down, or difficult to read, it’s often because you’ve gotten carried away with “to be” verbs. These include be,am, is, are, was,were, being, and been. “To be” verbs overload copy because they require secondary verbs. Often you can eliminate “to be” verbs by getting straight to your action verb. For example, instead of saying “I’m not able to do that,” you could say…
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